After completing the “Own A Slice”, film for our client, Serious Pig; we went back to the rushes to cut eight short social media films designed to push back towards the main film, hosted on the Crowdcube Platform.
This approach gave our client maximum return on their initial investment in the filming process. It is inevitable that during the editing process; brilliant material is left behind on the cutting room floor. Investing in extra editing time with our studio gave that material a new lease of life and put it to hard work driving traffic towards the campaign.